Understanding the Enterprise Metaverse: Why Digital-First Businesses Should Care in 2025
We’ve been having this conversation a lot lately — with clients, with partners, even with friends over coffee: *"This whole ‘metaverse’ thing… do we really need to care about it? Isn’t it just hype for gamers and sci-fi fans?"* That’s a totally fair question. And if you’re running a **digital-first business**, 2025 is exactly the right time to stop treating the metaverse as a buzzword — and start looking at it as an opportunity for growth and improvement.